Despite Twitter’s large user base, it has struggled to make money consistently over the years. The firm makes money primarily in two ways: advertising and data licensing.
This revenue stream comes from subscriptions to other businesses and software developers. The data provides them with historical and real-time user trends and demographics.
Users buy and sell advertising inventory, and MoPub matches buyers with sellers. However, Twitter sold this business for roughly $1.1 billion in cash at the start of 2022.